Sizzler celebrates its half-century with Australian Tour

Bangkok, 27 February 2008 – Sizzler is joining forces with Tourism Queensland and Tourism Australia to celebrate its 50th anniversary with the “Sizzler’s 50th Anniversary with Australia - Gold Coast Super Fun” lucky draw. It offers three prizes of a 5-day 3-night Bangkok - Gold Coast - Brisbane tour worth 300,000 baht to three lucky pairs of customers dining at any branch of Sizzler throughout Thailand.

“Sizzler was first opened in California in 1958. The Minor Food Group opened the first location in Thailand in 1992. We now have 29 branches in Thailand. From California to Thailand, from China to Australia, every Sizzler Worldwide will be celebrating the 50th Anniversary of the Brand.” John Heinecke, Sizzler’s General Manager explained. 

“With a brand like Sizzler that has been around for 50 years, it is important to keep the brand fresh and relevant to consumers. Sizzler Thailand has always been on the leading edge of changing and innovating the brand.  We have changed Sizzler from being counter service, where you order at the counter and are served at the table, to being table service where you order and are served at the table. We have continually been in the forefront of improving and introducing new recipes.  Over the past 16 years, in Thailand, we have been striving to continually improve our restaurants, our services, our products, and our menus, as well as Sizzler Bar offerings to be more in tune with our Thai customers’ changing needs.”

“On our 50th Anniversary, we’d especially like to show our appreciation to young adults, who are our major customers, with the chance of a fun experience abroad. We hope the complimentary 5-night 3-day Australia tour package will convey a message of thanks to our customers,” said Nongchanok Stananont, Marketing Director of SLRT Limited, who manages Sizzler in Thailand.

“The more times customers dine at Sizzler, the more chances they’ll have of winning the prize – and if they order Australian beef, they will automatically receive double chances to win. I want to say a big ‘thank you’ to Tourism Australia for the terrific support they’ve been giving us for three consecutive years now.”

Sizzler’s 50th Anniversary with Australia - Gold Coast Super Fun” campaign starts from now and continues until 31 May 2008. Customers will receive a lucky draw coupon together with discount coupon from Sizzler whenever they dine at any Sizzler restaurant across the country.

The winners of the three prizes will receive two Bangkok-Gold Coast roundtrip air tickets plus a sightseeing tour of Australia’s famous attractions, including Movie World, Dream World, Quad biking at Tangalooma, dolphin feeding, crab catching and many more.

“Tourism Australia shares the same target group of customers as Sizzler, so we’ve been very happy to provide support for three years in a row,” said Thongchai Wibulsaksakul, Manager, Thailand, Tourism Australia. “This time we’ll be taking our winning customers to the fabulous Gold Coast in Queensland, famous for its tropical climate, surfing beaches and beautiful scenery. It also offers a host of tourist attractions to suit everyone’s taste. The Gold Coast is a great place for teenagers and also an ideal summer holiday destination for adults. For independent travelers, the Premier Aussie Specialist Agent will be ready to provide suggestions and information. Just call them on 0-2670-0640.”

Salinla Seehaphan, Senior Vice President - Branding and Communications, HSBC in Thailand said “To be part of Sizzler 50th anniversary celebration, HSBC is providing a triple privileges to HSBC cardholders. If they show their HSBC credit cards, they will receive 5% discount and double chance of winning the prize. The lucky winners to the Gold Coast trip will also get 20,000-Baht pocket money if they hold a HSBC credit card. This privilege aims to fulfill lifestyle of HSBC customers and also to motivate new customers”

The draw for the prizes worth over 11 millions baht is scheduled for 22 May 2008 at Sizzler Restaurant, Future Park shopping complex, Rangsit. The winners’ names will be announced at every branch of Sizzler. More information is available at all Sizzler Restaurants nationwide.